Digital Transformation Strategies in Tourism

Sigliano, Kevin

Digital Transformation Strategies in Tourism - urbanNext, May 4, 2018 - 922 words.

Essay, IE, Kevin Sigliano, No Density, Politics and economics, Territory and mobility, Urban Paradigms

Business, Digital technologies, Economy, Effects of tourism, Essay, Hotel, Industry, Innovation, Interaction, Internet of things, Mobile devices, Politics, Technology, Tourism, Urban Paradigms

An article of urbanNext associates member: IE School of Architecture and Design -- https://urbannext.net/iearchdesign/ Previously published in IE Reinventing Higher Education -- https://www.ie.edu/

The tourism industry has traditionally been one of the best and earliest adopters of the latest technological advances in the interest of business. However, not all organizations have proven able to do it at the same speed, and many have lagged behind in implementing BI strategies and digital listening. Part of the industry clearly has yet to embrace a deep digital transformation with a scientific approach to customer experience.

2575-5374

Tourism Industry Technology

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