Global Cities Digital Visibility: Europe’s Most Talked-About Cities 2020
Global Cities Digital Visibility: Europe’s Most Talked-About Cities 2020
- urbanNext, June 12, 2020.
- 1503 words.
Data, High Density, ING Media, Technology and fabrication, Urban Paradigms
Built environment, Cities, City challenge, Communication, COVID-19, Data, Digital era, Economics, Europe, Global Awareness, Health crisis, Language, Media, New technologies, Open conversation, Potential, Social Media, Sustainability
NG Media’s investigation into Europe’s Most Talked-About Cities (2020 Edition) covered 276 cities in 53 countries included in a diverse set of 29 publicly available global city rankings. This aggregated list of Top 50 cities appearing on city indices was then ranked by total 2019 digital mentions on Twitter, forums, blogs, news, Reddit, Facebook, and Instagram (partial data set), and in comments and reviews. Spelling variants were included for English, Chinese (simplified), Spanish, Arabic, Portuguese, Japanese, Russian, German, French, Malaysian, Indonesian, and the city’s local language, representing over 90% of total online mentions. Mentions containing sport were limited. Category shares, generated from a set of keywords unique to each category, represent only English mentions.
Digital messaging is having an impact on cities as brands. ING has identified Europe’s Top 50 Cities using existing global city indices and reordered them according to their share of the online conversation. The built environment communications agency has also provided analyses to show which cities punch most above their weight and which show the most potential for increasing their digital profiles. A snapshot of top trending topics and a comparison of performance between the 2019 and 2020 editions highlight how online conversation patterns are always changing.
2575-5374
Planning Europe Cities
Data, High Density, ING Media, Technology and fabrication, Urban Paradigms
Built environment, Cities, City challenge, Communication, COVID-19, Data, Digital era, Economics, Europe, Global Awareness, Health crisis, Language, Media, New technologies, Open conversation, Potential, Social Media, Sustainability
NG Media’s investigation into Europe’s Most Talked-About Cities (2020 Edition) covered 276 cities in 53 countries included in a diverse set of 29 publicly available global city rankings. This aggregated list of Top 50 cities appearing on city indices was then ranked by total 2019 digital mentions on Twitter, forums, blogs, news, Reddit, Facebook, and Instagram (partial data set), and in comments and reviews. Spelling variants were included for English, Chinese (simplified), Spanish, Arabic, Portuguese, Japanese, Russian, German, French, Malaysian, Indonesian, and the city’s local language, representing over 90% of total online mentions. Mentions containing sport were limited. Category shares, generated from a set of keywords unique to each category, represent only English mentions.
Digital messaging is having an impact on cities as brands. ING has identified Europe’s Top 50 Cities using existing global city indices and reordered them according to their share of the online conversation. The built environment communications agency has also provided analyses to show which cities punch most above their weight and which show the most potential for increasing their digital profiles. A snapshot of top trending topics and a comparison of performance between the 2019 and 2020 editions highlight how online conversation patterns are always changing.
2575-5374
Planning Europe Cities