The Business Value of Design

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Computer filePublication details: urbanNext, December 19, 2018.Description: 3227 wordsISSN:

2575-5374

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Summary: How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? We all know examples of bad product and service design. The USB plug (always lucky on the third try). The experience of rushing to make your connecting flight at many airports. The exhaust port on the Death Star in Star Wars.

List(s) this item appears in: Catalogue

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Analysis (24) ,
User’s experience (129) ,
Technology (282) ,
Research (211) ,
Political & Economic Approach (179) ,
Performance (22) ,
Industry (33) ,
Essay (535) ,
Environment (185) ,
Digital technologies (106)

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Item type	Current library	Call number	Status	Date due	Barcode
Computer Files	urbanNext-Actar		Available

Ben Sheppard, Essay, expanding design practices, Fabricio Dore, Garen Kouyoumjian, Hugo Sarrazin, No Density, Politics and economics

Analysis, Artificial intelligence, Business, Data, Design, Design guidelines, Designer’s role, Designing Strategies, development, Digital era, Digital technologies, Environment, Essay, Industry, Performance, Political & Economic Approach, Research, Technology, User’s experience

Originally published at McKinsey Design

How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?

We all know examples of bad product and service design. The USB plug (always lucky on the third try). The experience of rushing to make your connecting flight at many airports. The exhaust port on the Death Star in Star Wars.

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