Europe’s most Talked about Cities: Digital Visibility

Data, ING Media, No Density, Technology and fabrication, Urban Paradigms

Building, Built environment, Business, Cities, City challenge, Communication, Data, Digital era, Digital identity, Digital paradigm, Digitalization, Economics, Europe, Global network, london, Madrid, Network society, Paris, Research, Technology, Urban environment, Urban research, Urban strategy

Digital visibility is key for cities building a global brand.

ING’s new ranking identifies how Europe’s Top 40 cities feature on social media and online news. In a context of rapid change and constantly evolving networks, cities are consolidating their leading positions over entirely new, sometimes digital-only conversations, creating powerful new opportunities for place branding by linking digital visibility into a wider communication strategy.