The design by Josep Ferrando Architecture for the communal spaces and thematic areas: Future Arena, Talks Arena and Meetings Arena. For this total of 34,000 m2 devoted to stands, technological advances, debates and business contacts, Ferrando proposes an ephemeral architecture in keeping with the singular compositional dynamic that informs the practice’s work, starting from a system that solves problems logically and economically, opting for recycling and reuse as its key concepts.