An article of urbanNext associates member: IE School of Architecture and Design -- https://urbannext.net/iearchdesign/
The decisions we make will largely determine our personal and professional futures. Responsibility, values, and ethics are key elements that govern this evolution. José María Álvarez-Pallete, Chairman and CEO of Telefónica, shares his vision of the keys to business management in the digital age. He believes we are witnessing the emergence of a new world with new values. This article contains some of his reflections from a speech at the IE graduation ceremony in 2017.