Two years ago, the company asked thousands of people about where they felt “most at home.” At the time, 20% of subjects said it wasn’t the space in which they lived. Two years later, they asked again, and found the number has risen by 15% among people who live in cities. In other words, 35% of people who live in cities don’t feel at home in their house or apartment. — Fast Company
Ikea, the largest furniture company in the world, may know a thing or two when it comes to styling a home. However, what many Ikea consumers may not know is that alongside its holding company INGKA Holding a yearly research report is conducted studying and identifying how people live.