Modern Design, Pleasure, and Media Blur at “Playboy Architecture, 1953–1979”

Andrew Santa Lucia, Beatriz Colomina, Essay, expanding design practices, High Density, Pep Avilés, Technology and fabrication, The Architect’s Newspaper

Architect’s role, Architecture, Architecture&design, Contemporary design, Curatorial, Design, Design guidelines, Essay, Media, Modernity, Multiscalarity, Playboy, Reviews, Scales, Timeless Model

Interview by Areti Markopoulou at Institute for Advanced Architecture of Catalonia - IaaC -, Barcelona, October 2015.

One thing is certain about Beatriz Colomina and Pep Aviles’s Playboy Architecture, 1953–1979: It is an evidentiary display proving that architecture and media are complicit partners in shaping society’s view of itself. Born out of research within the Ph.D. program in Media and Modernity at Princeton University’s School of Architecture, Playboy Architecture is an exhaustive index of the ways magazines, architecture, design, furniture, fashion, and sex influence Western society. From the pages of Playboy, one could dream of a glossy packaged life. However, the role of the architect in this context has never been clearer: a precise purveyor of taste, a consummate expert on lifestyles, and a key to liberation—sexual and/or otherwise.