What Ikea Is Trying to Tell Us About 21st Century Living

Essay, expanding design practices, Katherine Guimapang, No Density, Politics and economics

Architect’s role, Business, Cities, Citizens, City living, Comfort, Comfortable environment, Consumption, Contemporary society, Cultural agitator, Data, Design guidelines, Designer’s role, Essay, Housing, Housing market, Interaction, Living system, Privacy, Psychological Well-being, Research, Well-being

Originally published at Archinect

Two years ago, the company asked thousands of people about where they felt “most at home.” At the time, 20% of subjects said it wasn’t the space in which they lived. Two years later, they asked again, and found the number has risen by 15% among people who live in cities. In other words, 35% of people who live in cities don’t feel at home in their house or apartment. — Fast Company

Ikea, the largest furniture company in the world, may know a thing or two when it comes to styling a home. However, what many Ikea consumers may not know is that alongside its holding company INGKA Holding a yearly research report is conducted studying and identifying how people live.