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040			_aES-BaAUN _beng _cES-BaAUN
245			_aThe Business Value of Design
260	3		_burbanNext, _cDecember 19, 2018.
300			_b3227 words.
500			_aBen Sheppard, Essay, expanding design practices, Fabricio Dore, Garen Kouyoumjian, Hugo Sarrazin, No Density, Politics and economics
501			_aAnalysis, Artificial intelligence, Business, Data, Design, Design guidelines, Designer’s role, Designing Strategies, development, Digital era, Digital technologies, Environment, Essay, Industry, Performance, Political & Economic Approach, Research, Technology, User’s experience
504			_aOriginally published at McKinsey Design
520			_aHow do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? We all know examples of bad product and service design. The USB plug (always lucky on the third try). The experience of rushing to make your connecting flight at many airports. The exhaust port on the Death Star in Star Wars.
653	0	0	_aArchitecture-design
653	0	0	_aBusiness
653	0	0	_ainvestments
700	1		_aSheppard, Ben _eauthor.
700	1		_aDore, Fabricio _eauthor.
700	1		_aKouyoumjian, Garen _eauthor.
700	1		_aSarrazin, Hugo _eauthor.
856	4	0	_uhttps://urbannext.net/the-business-value-of-design-1/ _zAccess to info
942			_2ddc _cCF _n0
999			_c2042 _d2042